Link Popularity Service Search Engine Optimization : Link Popularity Process

To initiate the process contact us by email or phone with your project. We will need some information filled out completely in order to conduct your link popularity campaign successfully.

Link requests made on your behalf, and a page of potential link partners will be generated for easy uploading and integration with your web site. There are no shortcuts, and no automated software is ever used.

The goal is to establish a professional and mutually beneficial relationship on your behalf with the right link partners for your business.

If you’re not linked online to your target audience, they cannot know you are there and will not find you. If you have no traffic, you will have no sales.

The top search engines and directories use link popularity to determine your positioning. In other words, if there are no targeted links to your site, your search engine rankings will suffer significantly.

To announce your site, get you properly linked within your niche market, bring you pre-qualified site visitors that are prone to buy what you offer, and improve your placement with the major search engines and directories, here’s what we do:

First we look through your web site in detail. Based on your site content, keywords and intended audience, we then seek identify key link partners in your niche market.
The identification process takes approximately 30 business days. During this time we look for the most qualified link partners for your Web business on the major search engines, directories, discussion lists, industry portal sites, web guides, ezines, webzines, eDigests and yellow page directories.
Additionally, we individually go through each potential partner site, measuring their market relevance by their site content, search engine positioning and traffic. We look for the following criteria:
1. The site cannot be a link farm. (damage your rating)
2. The web site must match with you web site content and objectives (relevancy)
3. We prefer sites that are actively submitted (helps your rating)
4. We prefer sites that have a strong chance for inclusion
5. We generally do not link to competitor sites but look for complementary sites that serve your market

We provide you with an HTML page listing each of these key sites. This page will be delivered to you for integration with your web site. Once this page is posted and we are notified of the exact link page URL, we complete the initial contact process by notifying each potential link partner individually about your site (if we monitor your site we will integrate it with your site). In a personal email we explain the benefits of reciprocating a link from their site to your site.

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We require a minimum 6 month (180 days) window of time from the day you post the link page on your site and notify us for each and every link to appear. We will continue to seek more link partners on your behalf to meet our our agreed on number of links - at no additional cost to you, of course. This gives us the needed time to allow all links to manifest for your campaign, keep the links list updated, contact new potential link partners, remove any unsupported links etc. to finalize a successful and powerful conclusion.

This is the most targeted, professional way to announce your Web business and build awareness for your site within your niche industry and marketplace online.

Our promise of link partnership is only for the number we have contracted to deliver for your campaign. However, because we actually pursue far more link partners than the minimum number you have asked us to pursue, you will potentially end up with more targeted link partners for your site than we agreed on .

A high percentage of carefully targeted sites in a link popularity campaign will be glad to link to you if you offer content of value as this is benefits them as well as you.

The additional number of link partners we generate for you depends upon the perceived value of your site for the particular link partners pursued. That’s why it’s in your best interest to include content of value on your site. Some content may include:

Free articles, reports or newsletters pertinent to your clients
Topical information such as local news or updates on your particular industry
Downloadable software
Clips: video, photos, graphics or sound
Links to other value-added sites (yes, links can bring you more links)

The effect on your search engine positioning can take up to 2 months (or longer, depending on the particular search engine). Please note: the search engines must find your incoming links on their own as they spider the sites linking back to you. These search engines will also continue to consider other key elements in the ranking of your site for a given search phrase, including your site content as well as the use and placement of your keywords. Traffic will come from sites linking to you directly, and will also come ‘indirectly’ (but significantly) from the search engines and directories as your positioning improves.

This service is an important step in a long-term, committed effort on your part toward effective site promotion and networking. In simple terms, if you are not linked, you’re most likely invisible. It will be difficult for others to find your web site.

The idea is to establish or add to your network of incoming links in order to increase the quality and quantity of your traffic directly and to improve your ‘link popularity’, which is a key in achieving your best possible positioning on the major search engines and directories.

Our link popularity campaign will give you the foundation you need to reach your target market on other key sites, but we strongly encourage you to continue the linking process we have started, whether on your own or with additional targeted campaigns. As the Internet expands, you need to keep expanding your reach as well.